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What Is Purple Shampoo & How Does It Help Blond Hair?

Purple Shampoo For Blond Hair

What Is Hair Toner?

Purple shampoo isn’t a new fad or trend that’s only just gracing our shelves. It’s just never found it’s popularity in mainstream media making it one of the beauty world’s best kept secrets for blond, bleached and graying hair. But, we’re finally waking up… Did you know that in 2019, “What is hair toner?” was the most googled question related to beauty!?

Hair toner is usually a shampoo, conditioner or hair milk that contains violet/purple pigment which dispenses across the entirety of each hair strand helping neutralize the hair’s shade. For blond, bleached and gray hair, this is hugely popular to use when addressing brassy tones that these colors can sometimes throw up.

What do we mean when we say “brassy’? Well, whether you’re naturally blonde, bleached, dyed your hair a lighter color than normal, invested in highlights or tried out balayage, sometimes our platinum, ash or cool locks can turn reddish, buttery or even orange in tone! This can be particularly common in hair that’s been dyed lighter, as the previous color will try to etch itself through.

What Does Purple Shampoo Do?


Gray and blond hair tends to be more porous than other shades. This means it’s more susceptible to UV light, chemicals (like chlorine), minerals in the water you wash your hair with, and air pollution.

Thankfully, purple shampoo for blond hair can work wonders and help keep these unwanted brassy tones at bay! Purple naturally neutralizes yellow – it’s the basic rules of color theory! – like how orange naturally neautralizes blue and vice versa!

So, if you want to up your blonde or gray hair care routine, look no further than Cel’s hydrating Silver Hair Enhancing Milk! It’s designed to act as both a shampoo and a conditioner, to revive gray and blond hair, restore brightness, and prevent yellow tones that are caused by the sun and other environmental stressors (as mentioned above!).

Our Silver Hair Enhancing Milk is enriched with a unique blend of ingredients to ensure that hair is hydrated and replenished with much-needed oils to keep hair moisturized. The formula includes silk protein which penetrates the hair and improves elasticity against breakage whilst also forming a protective barrier on the hair.

And of course, it contains violet pigments which work as anti-yellowing agents, as well as antioxidants and a number of moisturizing oils to deliver an effective cleanse, neutralize golden, brassy undertones, and provide your hair with essential hydration to allow you to show off your mane with confidence once again!

What’s more, it’s made in the USA, paraben-free, sulfate-free and completely vegan and cruelty-free! So, try Cel’s Silver Hair Enhancing Milk to upgrade your blond, bleached or gray hair today!

Cel Pro Tip: If you’re a dyed blond, by using a purple shampoo like Cel’s Silver Hair Enhancing Milk you can support your hair by going longer between salon appointments which can be magical for the health of your strands, as dyeing can take it’s toll on the condition of your locks.

Purple Shampoo For Blond Hair: What Else Can You Do To Help Neutralize Brassy Tones?

As well as using a purple shampoo to wash your hair with, there are a few other things you can do to help keep those brassy tones at bay!

Use a shower head filter

To stop any mineral build up in and on your tresses (which can affect the shades of the strands), invest in a filter for your shower head, particularly if you live in a hard water area. It may seem an expensive thing to do upfront, but it will be worth it in the long run if you want to avoid discoloration!

Protect your hair from UV rays

Blond, gray and/or white hair is at a higher risk of being damaged and discolored by the sun’s UV rays. If you want to avoid this happening, it’s time to take its protection seriously when in the sun in order to keep it vibrant and fresh.

Invest in a hat and some UV protection spray for your hair. Also, remember that the sun is at it’s strongest between 10am-4pm, so spend the majority of your time in the shade during these hours, particularly in summer months or when on holiday.

Rock a swim cap

If you’re a keen swimmer, particularly in chlorine, this can lead to the discoloring of blond hair. Try to wear a swim cap, and in addition, rinse the hair through with clean, non-chlorinated water before and after to stop the chlorine chemicals penetrating your mane and altering its shade.

Our Final Thoughts On Purple Shampoo For Blond Hair...

Purple shampoo is 100% the way forward when it come to preserving the look, vibrancy and freshness of your blond/gray locks. It may have been sitting quiet on beauty store shelves for a while, but now it’s leaping into action and ready to bring your blond strands back from the brink.

Remember though, always use a hydrating and sulfate-free purple shampoo, so you don’t dry out or damage the hair in another way!

Related Reads

Gray Hair Care: Your Ultimate Guide

UV Hair Protection: Our Complete Guide

Hard Water Vs Soft Water: Whats The Effect On Your Hair?



Sarah Milton

A passionate content writer, with a specific interest in the science behind hair care. Having created content for several years, I’ve grown my knowledge exponentially in the science behind hair growth, quality and texture, and what ingredients our tresses need to thrive. When not in the office, I’m walking my dog along the beach or invested in a brilliant television drama.