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What's Inside Our Products

Do you really know what's in your shampoo? Well, here's the answer to what's in ours!


You want to do the best for your hair – that’s probably why you’re reading this blog! But what’s really behind those words on the label, and really inside the products on your bathroom shelf? And, what is it about the ingredients you’re investigating that makes them so beneficial for hair?

Niacin For Hair

What is Niacin?

Niacin is a really important nutrient. It’s sometimes referred to as Vitamin B3. It converts carbohydrates into energy, as well as supporting distributing that energy to all the cells in the body.

How does it work for hair?

Niacin improves blood circulation and poor circulation directly contributes to hair thinning and loss. Niacin also supports the body in carrying nutrients and oxygen to the hair follicles.

So, by making sure you’re including niacin in your diet and your hair care products, you’ll be helping your body improve the efficiency of blood flow and making sure your hair roots get the nutrients it needs for healthier and faster growth!

Where can I find it?

Foods rich in niacin include liver, chicken breast, tuna, turkey, salmon, anchovies, pork, ground beef, peanuts, avocados, brown rice and whole wheat.

Cel products with Niacin in include Cel’s Advanced Hair Supplement. This product is a unique blend of hair-strengthening ingredients, including all important niacin, that supports a healthy scalp and encourages hair growth.

Biotin For Hair

What is Biotin?

Biotin actually has many names: Vitamin H, Vitamin B7, or Vitamin B8 and is a water-soluble B vitamin. It’s also known as the skin, hair and nails vitamin! 

How does it work?

Biotin is critical to numerous functions within the body including cell growth, metabolism, and cell repair, but the body also requires biotin to optimize the protein Keratin’s infrastructure. Keratin is a basic protein that literally makes up your hair, skin, and nails!

However, taking biotin can only impact hair growth if there is an existing biotin deficiency in the body. Remember, biotin is water-soluble, so it will just be processed into your urine by the body if there’s no use for the excess.

Where can I find it?

Foods rich in biotin include almonds, peanuts, walnuts, egg yolks, bananas, cauliflower, mushrooms, soybeans, whole grains, legumes and organ meats (liver, kidneys, etc).

Cel products with biotin include Cel’s Hair Stimulation Serum which is a concentrated oil-based blend of plant extracts that encourages new hair growth and fights hair loss. Super biotin can be found in Cel’s Advanced Hair Supplement which is an advanced form of this essential vitamin, that optimizes hair health, growth, and vitality. Biotin is also a key ingredient in our hypoallergenic and vegan Hair Thickening Mask, and our paraben and sulfate-free Microstem Shampoo and Conditioner.

Hydrolyzed Keratin For Hair

What is it?

Hair is made out of the protein keratin. Hydrolyzed keratin is essentially a large protein molecule that has gone through a chemical process where it's broken down into a form that allows it to properly penetrate the hair cuticle. Proteins that do not go through this process simply sit on the outside of the hair shaft, and therefore do not actually benefit the hair’s integral structure. 

What does it do?

When used topically on the hair, hydrolyzed keratin aids in filling in any minor gaps or breaks throughout the hair shaft. By doing so, it restores and boosts the hair's strength and minimizes the damaging effects of heat styling, dyeing, chemical manipulation, pollution and UV exposure. 

Where can I find it?

You can find hydrolyzed keratin in our Re:Gen Repair & Protect Shampoo & Conditioner and our Microstem Shampoo & Conditioner.

Silk Protein For Hair

What is it?

Silk is made up of two primary proteins; a sticky protein known as sericin and a fibrous protein known as fibroin. Sericin has a high hydroxy amino acid content which makes it a great moisture-retainer and additionally has antioxidant properties. 

What does it do?

Silk protein penetrates the hair and thus improves elasticity against breakage while also forming a protective barrier on the strands. Also, it's amazing at retaining hydration. 

Where can I find it?

You can find silk protein in our Silver Hair Enhancing Milk. Our Silver Hair Enhancing Milk is enriched with a unique blend of ingredients to ensure that hair is hydrated and replenished with much-needed oils to keep hair moisturized. It contains Violet pigments - an anti-yellowing agent, Antioxidants, and a number of Moisturizing oils to deliver an effective cleanse, neutralize yellow, brassy undertones, and provide your hair with essential hydration to allow you to embrace your natural silver strands.

biotin shampoo and conditioner

Saw Palmetto For Hair

What is Saw Palmetto?

Saw Palmetto is a type of palm found in the southeast of the USA. The berries that the plant produces are commonly used to prevent hair loss and balance hormone levels.

How does it work?

Saw Palmetto is thought to help in blocking the activity of 5-alpha reductase (5α-R), an enzyme that converts testosterone into a hormone called dihydrotestosterone (DHT). This hormone is widely thought to cause premature hair loss by shrinking the hair follicles. Some studies have seen noticeable improvements to hair growth after the introduction of saw palmetto.

Where can I find it?

Saw Palmetto is available to purchase and take in supplement form.

In our products, you can find Saw Palmetto in Cel’s Microstem Shampoo and Conditioner which both work to prevent hair loss, promote new hair growth, and strengthen and thicken existing hair. It’s also located in Cel’s Hair Thickening Mask which is designed to strengthen and smooth dry, damaged, and frizz-prone hair.

Glycerin For Hair

What is Glycerin?

Glycerin is an odorless and colorless liquid that is usually derived from vegetable oils. It's a humectant, which means it attracts and pulls water in!

How does it work?

This powerful, non-toxic sugar compound works as a moisture sponge to keep our scalp and hair hydrated, whilst preventing skin irritation and promoting hair growth.

Where can I find it?

Glycerin cannot be ingested.

Glycerin can be found in Cel's Microstem Hair Stimulation Formula which targets thinning hair when massaged into the scalp once or twice a day. Glycerin is also found in our Microstem Shampoo & Conditioner, our Re:Gen Repair & Protect Shampoo and Conditioner and our Hair Thickening Mask which deeply conditions and nourishes the hair and scalp.

Ginseng For Hair

What is Ginseng?

Ginseng is a fleshy fork-rooted plant. It’s a popular botanical, known for its ability to conquer so many ailments, in particular its promotion of hair growth and quality. It’s thought to support an increase in hair growth, prevent hair from greying, improve the condition of the scalp, reduce dandruff, and support hair reparation.

How does it work?

It’s believed that Ginseng can regulate hormones, specifically testosterone. Testosterone is located in both the male and female body and contributes to hair growth. Every day, the body converts 10% of testosterone to dihydrotestosterone (DHT) to help maintain muscle mass and promote fertility.

If your body is making too much DHT though, it can cause your hair follicles to shrink and their growth cycle to shorten meaning the hair becomes thinner and more brittle, and can cause it to fall more rapidly. Excess DHT can also make it take longer for new hair to grow.

Ginseng naturally regulates the body’s circulation, and it may also contribute to an increase in human hair dermal papilla cells (hDPCs), which are the cells in charge of regulating hair growth.

Where can I find it?

Ginseng can be found in herbal teas, or you can stew it in water yourself to make a drink. You can also eat it raw or lightly steam it to soften it. You can also cook ginseng for a long time to make stocks for soups.

Ginseng can be found in nearly all of our products because we know its benefits  for hair are unparalleled! You can find Ginseng in Cel's best-selling Microstem Shampoo & Conditioner and Microstem Hair Thickening Mask, as well as in our excellent leave-in Re:Gen Repair & Protect Serum.

You will also find Ginseng in our digestible Hair Growth Supplement and our hydrating and strengthening Nail Serum. To find out why we love it so much, read more on the power of Ginseng here.

Goji Berry For Hair

What is it?

Goji berries are tiny red fruits packed with antioxidants and powerful restorative properties. They are derived from a shrub native to China and are also sometimes called wolfberries. The continent of Asia  have been using goji berries for more than 2 centuries as a medicinal herb and food supplement and now they're making waves in hair care touted as a the new superfood for your locks.

How does it work?

Goji berries are rich in minerals, Vitamin A and Vitamin C which help restore depleted nutrients and work to reverse damage and the effects of aging. In addition, goji berries are great at add moisture. They are natural anti-bacterials, anti-fungals, anti-oxidants and have anti-inflammatory properties making them a perfect ingredient for maintaining a healthy, happy scalp too.

Where can I find it?

You can find goji berry in our Re:Gen Hair Color Revival Mousse and our Re:Gen Repair & Protect Shampoo and Conditioner. This hair wash duo is designed to help repair hair damaged by coloring, heat and pollution, and protect from further day-to-day damage. Hair will have a more vibrant color and feel softer, smoother and more conditioned all over.

strong hair

Asparagus Stem Cells For Hair

What are Asparagus Stem Cells?

Asparagus is a nutrient-rich green vegetable known for its tender spears. Asparagus contains essential fatty acids and antioxidants that have been proven to improve skin and hair health!

How do they work?

Asparagus stem cells possess similar genetic factors as human stem cells and can be used to influence the function of certain cells in our skin and hair follicles. Active plant stem cells work to increase the lifespan of hair follicles so that your hair can remain in the growth phase of the hair life cycle for a longer period of time.

Asparagus Stem Cells also possess the ability to block the most common hair-killing hormone, DHT. They can aid the receptors in the skin to block the intrusion of DHT, and therefore minimize the hair loss caused by it.

Where can I find them?

As it’s a vegetable you can eat asparagus by steaming, boiling or frying it.

You can find Asparagus Stem Cells in Cel’s Microstem Hair Stimulation Formula. Guided by regenerative medicine experts, this patented complex of ingredients (that includes Asparagus Stem Cells), works to both prevent hair loss and promote new hair growth.

Read more on how Asparagus Stem Cells are the answer to hair loss here!

Argan Oil For Hair

What is Argan Oil?

Argan oil is a plant oil produced from the kernels of the Argan tree, endemic to Morocco. It’s naturally loaded with Vitamin E, essential fatty acids, Omega 6 and is an antioxidant, making it a natural moisturizer and hair protector.

How does it work?

When applied topically to hair, it rehydrates the strands and thus increases your mane’s elasticity and vitality. When the hair is well hydrated, it’s less susceptible to damage, breakage, and splitting.

Where can I find it?

Culinary argan oil can be purchased in food stores, and it provides a very nutty taste when cooked with. You can buy cosmetic argan oil from most beauty retailers.

In our products, you can find Argan Oil in Cel’s Re:Gen Color Revival Mousse and our Re:Gen Repair & Protect Serum. The specialized repair and protect serum is designed to promote the long-term strength of your hair, and maintain healthy-looking locks. This amazing serum not only helps to repair hair that has been harmed, but also provides protection from color and/or heat damage, and daily environmental stressors.

Lactic Acid For Hair

What is Lactic Acid?

Lactic acid is an alpha hydroxy acid that has been used for thousands of years because of its rejuvenating properties. Lactic acid is an exfoliant and is also thought to stimulate collagen and elastin production making it essential for hair health and appearance.

How does it work?

Lactic acid helps relax and smooth the hair’s structure, making your locks more manageable. Lactic acid strips the hair of dirt, pollutants, and products without stripping it of the much-needed moisture. This allows for easier detangling, and protects the hair against heat styling tools.

Where can I find it?

Lactic acid is naturally found in milk, though the lactic acid in today's beauty products is synthetically produced.

You can find Lactic acid in Cel’s vegan friendly Re:Gen Repair & Protect Serum which supports a healthy hair structure, protects hair from damage and promotes the reparation of hair strands. It can also be found in our Re:Gen Silver Hair Enhancing Milk. This milk is designed to act as both a shampoo and a conditioner, to revive gray hair, restore brightness, and prevent yellow tones that are caused by the sun and other environmental stressors.

Meadowfoam For Hair

What is Meadowfoam?

Native to northern California, southern Oregon, Vancouver Island, and British Columbia, meadowfoam is a plant. It's oil is extracted from the crushed seeds of the meadowfoam plant. It used to be imported to Europe as an ornamental plant, before it was discovered to have moisturizing properties for skin and hair. It's also highly resistant to oxidation. 

How does it work?

Meadowfoam is a great moisturizing and rejuvenating compound. It adheres to your hair shaft without making it greasy.It provides softness, shine, and long-lasting color vibrancy. It's also a natural antioxidant so also helps prevent hair color degradation.

Where can I find it?

You can find Meadowfoam in our Re:Gen Repair & Protect Shampoo and Conditioner, and our Re:Gen Color Revival Mousse. Our mousse is a lightweight, whipped hair treatment that helps to keep color tones vibrant for longer. The color vibrancy is restored and hair roots are enriched with moisturizing ingredients from the comfort of your home.

Final Thoughts

Here at Cel, we are dedicated to optimizing natural ingredients through pioneering scientific methods, creating hair and skin products that work. We invest in the science behind hair care, which is why we use all of the above ingredients in our products.

Join our hair care revolution and find your next go-to product from our range now!



Rachel Cleverley

Part writer, part skin-care enthusiast, I can usually be found blogging away with the latest facemask or eye cream on! With specific interest in how our health and fitness can affect our beauty routine, and how science can boost regular, drugstore products.