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HI, WE ARE CEL

Here at Cel, we’re all about optimizing science with nature, without compromising

quality, or the planet. When it comes to hair care, we believe it’s possible to source

naturally, utilize advances in technology, and achieve the exceptional.

2018

Cel was founded

 

When founders Christopher Masanto and Jack Nicoll, recognized the limitations within traditional hair care products, and that competitor brands weren’t marrying science with nature, they decided to create Cel - High-Performance, Natural Hair Care, Developed With Science

2019


Collaboration with a team of professionals began, to form our incredible Board of Experts

With a team of regenerative medicine scientists and some of the world’s most forward-thinking manufacturers, we’ve developed a collection of the most innovative hair care products on the market that aim to improve and promote the quality, vitality, and longevity of hair.

2020


Cel innovated on their current formulas & a new Sustainable Strategy was born

Throughout 2020, our community has inspired us to improve our formulas to ensure that everyone’s hair goals and needs are fulfilled. Our Hero Hair Thickening Duo got an upgrade & since 2020 contains additional premium hair thickening ingredients, which are all designed to help promote healthy hair growth.

MEET OUR TEAM & EXPERTS

Eva Proudman MIT AIT
Cel’s Consultant Trichologist
Eva ProudmanEva Proudman MIT IAT is a much sought after independent trichologist and hair loss specialist with an excess of 18 years’ experience in her field. She is regarded by both, the hairdressing industry's elite and by high profile global brands as the go-to expert for everything related to hair loss and trichology. Eva is also a Board Member for the Institute of Trichologists responsible for continued professional development and education.
Eva Proudman
Eva Proudman MIT AIT
Cel’s Consultant Trichologist
Eva Proudman MIT IAT is a much sought after independent trichologist and hair loss specialist with an excess of 18 years’ experience in her field. She is regarded by both, the hairdressing industry's elite and by high profile global brands as the go-to expert for everything related to hair loss and trichology. Eva is also a Board Member for the Institute of Trichologists responsible for continued professional development and education. ``
Evergreen Innovations
Cel’s Sustainability Advisor
Evergreen InnovationsWe work closely with Evergreen Innovations; a contract manufacturer that’s committed to ensuring the availability and preservation of natural resources for centuries to come. Evergreen’s vision is to establish truly green processes from raw material purchase to delivery of finished goods – a vision we share here at Cel. Cel strives to give back to the community and minimize its earthly footprint, so our partnership with Evergreen Innovations is a doubtless one. It means we can make sustainable contributions available to our customers, which in turn helps preserve the environment and protect the planet.
Evergreen Innovations
Evergreen Innovations
Cel’s Sustainability Advisor
We work closely with Evergreen Innovations; a contract manufacturer that’s committed to ensuring the availability and preservation of natural resources for centuries to come. Evergreen’s vision is to establish truly green processes from raw material purchase to delivery of finished goods – a vision we share here at Cel. Cel strives to give back to the community and minimize its earthly footprint, so our partnership with Evergreen Innovations is a doubtless one. It means we can make sustainable contributions available to our customers, which in turn helps preserve the environment and protect the planet.
Jack Nicoll

Jack N.

CEO & Co-Founder

Christopher Masanto

Christopher M.

Co-Founder

Development

Jakub Nawrocki

Jakub N.

Software Project Manager

Max Agombar

Max A.

E-commerce Marketing Manager

Product Development

Olya Kozlova

OLYA K.

Head of Product Development

Isabel Wilke

ISABEL W.

Head of Supply Chain

Marketing

Matt Davies

MATT D.

Head of Media Buying

Jesper Manson

JESPER M.

Media Buyer

Lauren Laville

LAUREN L.

Social Media Executive

Clara Hallifax

CLARA H.

Content Writer

Stuart Blackie

STUART B.

Growth Hacker

Graphic Design

Andrew Tickner

ANDREW T.

Head of Graphic Design

Tea Taneski

TEA T.

Graphic Designer

OUR FORMULAS & INGREDIENTS

We Only Use Top Quality, Innovative Ingredients


We are committed to only using premium grade, naturally sourced ingredients in our award-winning formulas
that have been specifically linked to benefitting hair. In some cases, we’ve even hosted our own scientific
studies
to support and better our products!
We continuously develop our hair care ranges, in line with our consistently expanding knowledge around optimal
ingredients and their functions within and toward hair, too.

While many of our products are completely vegan-friendly, none of our ranges are tested on, or include animals – and that will never change.

Ingredients that bring real results
100% Cruelty-free
Award-winning formulas
Patented Technology

CEL'S SUSTAINABLE FOCUS

We’re passionate about bridging the gap between luxury haircare and sustainability.

Many of our competitors include harmful ingredients in

their formulas like synthetic fragrances, sulfates, and parabens or use micro-beads

and/or other environmentally damaging plastics: ours don’t.

We’re actively using fewer components to cut down on packaging waste

and are using recyclable materials in our packaging too. 

For More information

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© 2021 Cel

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