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Learn More About Us


We are a forward-thinking group of innovators, bridging the gap between the highly advanced and the everyday. We are dedicated to optimizing natural ingredients through pioneering scientific methods, creating cosmetic and health products that contribute to a greater sense of well being and personal fulfillment.

By being at the forefront of technological advancements in personal care, we aim to inspire individuals to seize each day as a new day for growth and development by living more considered, harmonious lives.


We solve everyday beauty challenges using a unique combination of nature, science and patented technology originating from South Korea. Our founders, entrepreneurs Christopher Masanto and Jack Nicoll, recognized the limitations with traditional cosmetic and health products and were drawn to the pronounced disconnect between science and nature when it came to producing effective, everyday products.

Teaming up with regenerative medicine scientists and some of the world’s most forward-thinking manufacturers, Cel was curated in 2018 to deliver a repertoire of skin and hair care solutions using only the most advanced ingredients, packaging and processes. Numerous awards and thousands of happy customers later, we’re continuing to build our collections and surpass conventional products on the market.